Decentralized AR/VR ecosystem
for 3D content exchange

Token Sale starts October 25
Join the Whitelist now!

As we care who our contributors are and how they want to participate in our ecosystem,
we ask you to submit an application for the Whitelist.
Early contributors can get up to 20% bonus.

Have questions? Welcome to our Telegram chat!

Our journey

founded in
Santa Clara
Since 2014
Raised $1.8M
from angel
Jan 2017
Platform and 3D
digitizing software
is launched
Oct 25, 2017
Phase 1 token sale
is scheduled,
Q1, 2018
Announcement of
phase 2 token
sale date
What's next?
No1 decentralized ecosystem for

Our vision

Sweeping expansion of AR/VR experiences

We believe the AR/VR revolution will be driven by content creators. That’s why we are introducing the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyright storage and content exchange within the AR/VR ecosystem.

Based on the principles of decentralized economy,
we are building an ecosystem full of AR/VR/3D content

AR/VR Marketplace:

In the Cappasity AR/VR ecosystem marketplace, content makers and content users from all over the world meet each other’s needs. To facilitate 3D content exchange, we are introducing a digital utility currency — the AR Token (ART). The ART decentralized billing system is capable of handling a large number of microtransactions and will be secured by well-designed smart contracts.

Pay with ARTs for:

  • Subscription to the 3D content base
  • 3D content purchases at a seller’s price
  • 3D content rentals for commercial purposes

Get ARTs for:

  • Uploading unique 3D content
  • Verification and moderation of the content
  • Sale or rental of self-created 3D content

Cappasity Platform

Before Cappasity, 3D content creation was time-consuming, complicated and not scalable. So, we created toolkits that make 3D digitizing of real objects available to everyone. Along with our thorough efforts to make embedding of 3D content to virtual galleries and websites easy, we also created tools for mobile and AR/VR apps. Our SDK is open to developers to build their own apps based on the platform.


For all ecosystem stakeholders, e.g. content creators, app developers, businesses and end users, we need to be sure that all copyrights are respected. For this reason, all transactions are immutably stored in the blockchain.

AR/VR Ecosystem

The Cappasity Ecosystem encompasses participants willing to sell or buy AR/VR and 3D content. The ecosystem consists of supporting elements — the marketplace, blockchain and storage infrastructure. The decentralized storage infrastructure is provided by the independent storage service providers. The sandbox area is used as a testing environment for the AR/VR/3D content in practice. AR/VR developers and active community contributors will be supported through dedicated ART funds.

AR/VR will shake up
markets to the tune of $80bn

AR has the full potential to be a major element of e-commerce and m-commerce. Nevertheless, there are many other fields ready for AR/VR disruption. Goldman Sachs expects the AR/VR software market to achieve $35bn by 2025 with 60% of AR/VR software revenue driven by the consumer.

$5.1 bn
3.4 mn users
$1.6 bn
32 mn users
$0.7 bn
15 mn users
$11.6 bn
216 mn users
Live Events
$4.1 bn
95 mn users
$3.2 bn
79 mn users
$4.7 bn
0.7 mn users
Real Estate
$2.6 bn
0.3 mn users
$1.4 bn
0.7 mn users

I regard AR as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.

Tim Cook
Apple CEO for The Independent

It is important to have lots of content creators working together now, because the technology companies have got the technology to a stage where the industry and consumers are ready for it. But I think it is now content creatives that will drive the next wave of improvement.

Neil Graham
Executive Producer at Sky VR Studios for CITI

There’s always a richer, more immersive medium to experience the world, and after video, the next logical step is fully immersive virtual reality.

Mark Zuckerberg
Facebook CEO at the Oculus Connect 2 event

Just as content was the fuel that launched many successful technology products, our respondents clearly believe that high-quality and robust content is key to moving the AR/VR industry forward.

Kirk Soderquist
Perkins Coie Co-chair of Interactive Entertainment practice


Cappasity Inc.
is founded
R&D of easy
3D content
Free 3D digitizing
software Easy 3D Scan®
to create 3D Views: 10x
faster 3D content
  • Cappasity Platform
    launch: 4x faster,
    browsing from any
    type of device,
    proprietary 3D format
  • Easy embedding – manual or API
  • Cappasity platform starts accepting ARTokens
    for its services in December
  • Free Mobile 3D
    capturing SDK
  • 3D View, 3D hologram
    mobile capturing
  • 3D Hologram
    Unity/UE integration
  • Smart contract
    empowered 3D/AR/VR
    content marketplace
  • 3D Hologram Apple
    ARKit integration
  • Cappasity AI API:
    prescriptive analytics of
    user behavior, CMS
  • Free 3D avatars
  • Remeshing solution
    for AR/VR devices
  • Remeshing solution
    for 3D printing
  • Decentralized
    AR/VR/3D content
  • Free 3D capturing
    for real estate space
  • 3D measurement
  • 3D content search
  • Decentralized AR/VR/3D
    app marketplace
  • 3D capturing for
  • Fast mobile
  • Decentralized GPU

ARToken Sale Details

ARToken: Utility token (Howey test score = 20)

Total hard cap: $50M, Phase 1 hard cap is $30M

The ART/USD basic token price: 125 ART per $1

Total ARTs available for crowdsale: The amount of tokens to be sold is capped by 7,000,000,000 ART.

The actual amount of ARTs: known after the end of
the crowdsale (unsold tokens will be burned)

Token contract address: to be announced

Minting/mining: no

Phase 1 launch date and time: 1PM UTC, October 25, 2017

Phase 1 end date: 28 days after launch or when the Phase 1 hard cap is reached

Phase 2 launch date: to be announced Q1 2018

Currencies that we accept: BTC ETH BCH LTC DASH

Minimum Buying Transaction: We do not accept contributions under 0.1 ETH. Those contributions won't be treated as buying transactions and will be ignored

The bonus model: Phase 1 bonuses will depend on the tier the contribution is made, and on the amount contributed. The tier system is based on our Whitelist Application process and is defined as:
- First $10M (TIER 1) - 10% Bonus
- Second $10M (TIER 2) – 5% Bonus
- Third $10M (TIER 3) – 0% Bonus
Contribution size bonus: $100K-$300K - 5%, >$300K - 10%
These bonuses are independent and can be summed up.

Phase 2 will have two tiers and bonus model will be as follows:
- First $10M (TIER 1) - 10% Bonus
- Second $10M (TIER 2) – 0% Bonus

Token Distribution & Revenue Allocation

To support active content creators and developers of AR/VR/3D software, we will establish The Reward Fund and The AR/VR Innovation Fund. Upon the completion of the token sale, we will allocate 10% of the raised funds to content creator rewards and 20% to support AR/VR innovations

The AR/VR Innovation Fund rewards the developers of the most promising apps. However, this is not a contest but a year-round challenge. The number of awards are dependent on the available funds.

The Reward Fund is assigned for active content creators. The most active content creators and contributors will be systematically rewarded. Moderators and active community members will be stimulated as presented on this pie chart as well.

sales &

About Cappasity and the Team

Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creation, embedding and analysis of 3D and AR/VR content.

Cappasity has been working with Intel since 2014, and developed a 3D scanning software for Intel® RealSense™ 3D cameras — Easy 3D Scan™ is featured on the Intel RealSense Showcase. Cappasity has successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017.

Today, each month the platform serves more than 700 thousand views of 3D content. Furthermore, the company provides a comprehensive solution to create content for virtual (VR) and augmented reality (AR). The platform features were designed to be open to other developers using Unity, Unreal Engine and Apple ARKit technology.

The company’s founders have been working in 3D technology for over 15 years and are experienced with IT business development. The team includes technology experts in the field of computer vision, SaaS solutions, 3D engine development for apps, 3D mobile and video games.

Cappasity graduated Plug and Play Retail (Sunnyvale) Batch 7 accelerator and was selected to join the Dec 2017 Batch of the Lafayette Plug and Play acceleration program in Paris.

More on:
Kosta Popov

Kosta Popov, CEO and Founder, has a 10+ years successful track of record as a software company​ ​CEO.​ ​Under Kosta’s lead the company successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017. Kosta is an expert in 3D technologies, SaaS solutions and mobile applications. One​​ ​​of​​ ​​the​​ ​​​top​​ ​​innovators​​ ​of​ ​​2016​​​ ​​by​​ ​​​​Intel​​ ​​Software​​.

Alex Chegaev

Cappasity’s CTO and Co-Founder, Alex has strong expertise in 3D technologies and has worked with Kosta as a technical lead of several cross-platform software projects.

Marianna Alshina

Cappasity’s CBDO and Co-Founder, Marianna has a digital marketing and business development background. She is building relationships with the company’s core partners.

Natalie Reyes

As Chief Sales Officer, Natalie drives Cappasity’s international expansion on operational level. She is responsible for growing the sales team, ensures customer success and further market penetration.

Company Advisors

Henry Ines

Partner at DraperDragon Fund, Executive Director of Global Chamber® San Francisco

Henry Ines is a global executive and trusted advisor with 20+ years of investment, business development, corporate finance, management consultancy & cross border experiences. Henry currently serves as the Executive Director of Global Chamber® San Francisco, a member organization focused on helping leaders, executives and companies with cross border trade, investment and global expansion initiatives. Additionally, Henry is also a venture partner at DraperDragon Fund, a US-China venture capital firm based in Silicon Valley; serves as an advisor to multiple SF Bay area-based technology startups; and is a mentor at Google's Launchpad Accelerator and StartupIndia. Prior to DraperDragon, Henry was a partner at DFJ Dragon Fund and DragonVenture, focusing on US-China and Southeast Asian early stage investment opportunities and advisory initiatives.

Jeff Smith

Entrepreneur in residence, Tech Futures Group

Jeff Smith has spent over 30 years of domestic and international high technology sales, marketing, business development, corporate development and venture capital experience in multiple industry markets. Jeff was most recently with RBM Technologies, a leading cloud based retail software company that was successfully sold. Prior to RBM, Jeff was the Founding and Managing Partner of XcelR8 Partners that provided business development consulting services to accelerate revenue traction for early stage companies. Jeff has held executive positions at other software companies including Commerce One as VP of Business Development, Corporate Development and GM of Commerce One Ventures. Prior, he held leadership roles in sales, business development, marketing, and product line management at BlueCurve (acquired by Red Hat), Sybase, Technology Concepts (acquired by Bell Atlantic) and Unisys.

Jim Theberge

Director, Head of Product Management & Sales Strategy, Advanced Advertising at Verizon

An entrepreneurial, Emmy award-winning Advanced TV executive consistently recognized for innovation and market execution. A successful startup veteran (six startups -> one IPO, three acquisitions) with numerous industry awards and firsts. First to launch a global connected TV advertising network with Samsung, Sony, Panasonic & Toshiba.

Leo Batalov

Partner at DLA Piper, Head of Emerging Growth Companies & Venture Capital Russia & CIS

Leo Batalov advises on corporate finance transactions, mergers and acquisitions, venture capital transactions, private equity transactions and general corporate matters. He also has broad experience representing issuers, underwriters, trustees and servicers in public and private offerings of asset-backed securities as well as lenders and borrowers in a variety of debt finance transactions.

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