As we care who our contributors are and how they want to participate in our ecosystem,
we ask you to submit an application for the Whitelist.
Early contributors can get up to 20% bonus.
We believe the AR/VR revolution will be driven by content creators. That’s why we are introducing the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyright storage and content exchange within the AR/VR ecosystem.
In the Cappasity AR/VR ecosystem marketplace, content makers and content users from all over the world meet each other’s needs. To facilitate 3D content exchange, we are introducing a digital utility currency — the AR Token (ART). The ART decentralized billing system is capable of handling a large number of microtransactions and will be secured by well-designed smart contracts.
Before Cappasity, 3D content creation was time-consuming, complicated and not scalable. So, we created toolkits that make 3D digitizing of real objects available to everyone. Along with our thorough efforts to make embedding of 3D content to virtual galleries and websites easy, we also created tools for mobile and AR/VR apps. Our SDK is open to developers to build their own apps based on the platform.
For all ecosystem stakeholders, e.g. content creators, app developers, businesses and end users, we need to be sure that all copyrights are respected. For this reason, all transactions are immutably stored in the blockchain.
The Cappasity Ecosystem encompasses participants willing to sell or buy AR/VR and 3D content. The ecosystem consists of supporting elements — the marketplace, blockchain and storage infrastructure. The decentralized storage infrastructure is provided by the independent storage service providers. The sandbox area is used as a testing environment for the AR/VR/3D content in practice. AR/VR developers and active community contributors will be supported through dedicated ART funds.
AR has the full potential to be a major element of e-commerce and m-commerce. Nevertheless, there are many other fields ready for AR/VR disruption. Goldman Sachs expects the AR/VR software market to achieve $35bn by 2025 with 60% of AR/VR software revenue driven by the consumer.
I regard AR as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.
It is important to have lots of content creators working together now, because the technology companies have got the technology to a stage where the industry and consumers are ready for it. But I think it is now content creatives that will drive the next wave of improvement.
There’s always a richer, more immersive medium to experience the world, and after video, the next logical step is fully immersive virtual reality.
Just as content was the fuel that launched many successful technology products, our respondents clearly believe that high-quality and robust content is key to moving the AR/VR industry forward.
ARToken: Utility token (Howey test score = 20)
Total hard cap: $50M, Phase 1 hard cap is $30M
The ART/USD basic token price: 125 ART per $1
Total ARTs available for crowdsale: The amount of tokens to be sold is capped by 7,000,000,000 ART.
The actual amount of ARTs: known after the end of
the crowdsale (unsold tokens will be burned)
Token contract address: to be announced
Phase 1 launch date and time: 1PM UTC, October 25, 2017
Phase 1 end date: 28 days after launch or when the Phase 1 hard cap is reached
Phase 2 launch date: to be announced Q1 2018
Currencies that we accept: BTC ETH BCH LTC DASH
Minimum Buying Transaction: We do not accept contributions under 0.1 ETH. Those contributions won't be treated as buying transactions and will be ignored
The bonus model: Phase 1 bonuses will depend on the tier the contribution is made, and on the amount contributed. The tier system is based on our Whitelist Application process and is defined as:
- First $10M (TIER 1) - 10% Bonus
- Second $10M (TIER 2) – 5% Bonus
- Third $10M (TIER 3) – 0% Bonus
Contribution size bonus: $100K-$300K - 5%, >$300K - 10%
These bonuses are independent and can be summed up.
Phase 2 will have two tiers and bonus model will be as follows:
- First $10M (TIER 1) - 10% Bonus
- Second $10M (TIER 2) – 0% Bonus
To support active content creators and developers of AR/VR/3D software, we will establish The Reward Fund and The AR/VR Innovation Fund. Upon the completion of the token sale, we will allocate 10% of the raised funds to content creator rewards and 20% to support AR/VR innovations
The AR/VR Innovation Fund rewards the developers of the most promising apps. However, this is not a contest but a year-round challenge. The number of awards are dependent on the available funds.
The Reward Fund is assigned for active content creators. The most active content creators and contributors will be systematically rewarded. Moderators and active community members will be stimulated as presented on this pie chart as well.
Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creation, embedding and analysis of 3D and AR/VR content.
Cappasity has been working with Intel since 2014, and developed a 3D scanning software for Intel® RealSense™ 3D cameras — Easy 3D Scan™ is featured on the Intel RealSense Showcase. Cappasity has successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017.
Today, each month the platform serves more than 700 thousand views of 3D content. Furthermore, the company provides a comprehensive solution to create content for virtual (VR) and augmented reality (AR). The platform features were designed to be open to other developers using Unity, Unreal Engine and Apple ARKit technology.
The company’s founders have been working in 3D technology for over 15 years and are experienced with IT business development. The team includes technology experts in the field of computer vision, SaaS solutions, 3D engine development for apps, 3D mobile and video games.
Cappasity graduated Plug and Play Retail (Sunnyvale) Batch 7 accelerator and was selected to join the Dec 2017 Batch of the Lafayette Plug and Play acceleration program in Paris.More on: cappasity.com
Kosta Popov, CEO and Founder, has a 10+ years successful track of record as a software company CEO. Under Kosta’s lead the company successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017. Kosta is an expert in 3D technologies, SaaS solutions and mobile applications. One of the top innovators of 2016 by Intel Software.
Cappasity’s CTO and Co-Founder, Alex has strong expertise in 3D technologies and has worked with Kosta as a technical lead of several cross-platform software projects.
Cappasity’s CBDO and Co-Founder, Marianna has a digital marketing and business development background. She is building relationships with the company’s core partners.
Henry Ines is a global executive and trusted advisor with 20+ years of investment, business development, corporate finance, management consultancy & cross border experiences. Henry currently serves as the Executive Director of Global Chamber® San Francisco, a member organization focused on helping leaders, executives and companies with cross border trade, investment and global expansion initiatives. Additionally, Henry is also a venture partner at DraperDragon Fund, a US-China venture capital firm based in Silicon Valley; serves as an advisor to multiple SF Bay area-based technology startups; and is a mentor at Google's Launchpad Accelerator and StartupIndia. Prior to DraperDragon, Henry was a partner at DFJ Dragon Fund and DragonVenture, focusing on US-China and Southeast Asian early stage investment opportunities and advisory initiatives.
Jeff Smith has spent over 30 years of domestic and international high technology sales, marketing, business development, corporate development and venture capital experience in multiple industry markets. Jeff was most recently with RBM Technologies, a leading cloud based retail software company that was successfully sold. Prior to RBM, Jeff was the Founding and Managing Partner of XcelR8 Partners that provided business development consulting services to accelerate revenue traction for early stage companies. Jeff has held executive positions at other software companies including Commerce One as VP of Business Development, Corporate Development and GM of Commerce One Ventures. Prior, he held leadership roles in sales, business development, marketing, and product line management at BlueCurve (acquired by Red Hat), Sybase, Technology Concepts (acquired by Bell Atlantic) and Unisys.
An entrepreneurial, Emmy award-winning Advanced TV executive consistently recognized for innovation and market execution. A successful startup veteran (six startups -> one IPO, three acquisitions) with numerous industry awards and firsts. First to launch a global connected TV advertising network with Samsung, Sony, Panasonic & Toshiba.
Leo Batalov advises on corporate finance transactions, mergers and acquisitions, venture capital transactions, private equity transactions and general corporate matters. He also has broad experience representing issuers, underwriters, trustees and servicers in public and private offerings of asset-backed securities as well as lenders and borrowers in a variety of debt finance transactions.