Decentralized AR/VR ecosystem for 3D content exchange
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Our journey

2013
Cappasity
founded in
Santa Clara
Since 2014
Raised $1.8M
from angel
investors
Jan, 2017
Platform and 3D
digitizing software
are launched
Oct 25, 2017
Phase 1 token sale
is scheduled
Mar 22, 2018
Phase 2 token sale
is scheduled
What's next?
No1 decentralized ecosystem for
AR/VR/3D

Our vision

Sweeping expansion of AR/VR experiences

We believe the AR/VR revolution will be driven by content creators. That’s why we are introducing the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyright storage and content exchange within the AR/VR ecosystem.

A utility token - ARToken (AR) - will be issued as a digital payment vehicle that facilitates AR/VR/3D content exchange among the ecosystem participants from all over the globe.

Learn all about ARToken

Or scroll down for a brief overview

White Paper
One-pager
Smart Contract

Cappasity AR/VR
Ecosystem Scheme

The Cappasity Ecosystem encompasses participants willing to sell or buy AR/VR and 3D content. The ecosystem consists of supporting elements — the marketplace, blockchain and storage infrastructure. The decentralized storage infrastructure is provided by the independent storage service providers. The sandbox area is used as a testing environment for the AR/VR/3D content in practice. AR/VR developers and active community contributors will be supported through dedicated ARToken funds.

What are the benefits of blockchain as it used in the Cappasity Ecosystem?

Decentralized and trustless copyright storage

All content and its exchange details are immutably stored in the blockchain, which resembles a Bittorrent-like system.

Each content file is assigned with an ID or a hash to prevent any copyright infringement. All hashes of all the files are listed in the blockchain and cannot be changed. Once a content transaction is done, all its details will be processed according to a smart contract protocol and cannot be reversed retrospectively. For instance, the system won’t allow a malefactor to sell someone else’s file by claiming it as their own, or rent a file for free when the rental period has already come to an end.

Therefore, when exchanging content, buyers and sellers are guaranteed that their copyrights are fully protected.

Nearly free, instant and transparent global financial transactions

Firstly, thanks to the blockchain, when 3D content is being sold via the marketplace, it is sold at the seller’s price and the Ecosystem participants are charged close to no fees. Secondly, blockchain technology allows instant and transparent financial transactions all over the globe. The content owner receives payments for each transaction very quickly and without failure.

Overall, the blockchain helps us create a secure and convenient environment for 3D content production and mass distribution. Since high-quality and accessible content is the driving force behind the development of AR/VR technologies, we believe that the blockchain-based AR/VR Ecosystem will bring the AR/VR industry to a new level of its development.

AR/VR will shake up
markets to the tune
of $80bn

AR has the full potential to be a major element of e-commerce and m-commerce. Nevertheless, there are many other fields ready for AR/VR disruption. Goldman Sachs expects the AR/VR software market to achieve $35bn by 2025 with 60% of AR/VR software revenue driven by the consumer.

Note: scroll right to view the full infographic.

Healthcare
$5.1 bn
3.4 mn users
Retail
$1.6 bn
32 mn users
Education
$0.7 bn
15 mn users
Videogames
$11.6 bn
216 mn users
Live Events
$4.1 bn
95 mn users
Amusement
$3.2 bn
79 mn users
Engineering
$4.7 bn
0.7 mn users
Real Estate
$2.6 bn
0.3 mn users
Military
$1.4 bn
0.7 mn users

I regard AR as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.

Tim Cook

Apple CEO for The Independent

It is important to have lots of content creators working together now, because the technology companies have got the technology to a stage where the industry and consumers are ready for it. But I think it is now content creatives that will drive the next wave of improvement.

Neil Graham

Executive Producer at Sky VR Studios for CITI

There’s always a richer, more immersive medium to experience the world, and after video, the next logical step is fully immersive virtual reality.

Mark Zuckerberg

Facebook CEO at the Oculus Connect 2 event

Just as content was the fuel that launched many successful technology products, our respondents clearly believe that high-quality and robust content is key to moving the AR/VR industry forward.

Kirk Soderquist

Perkins Coie Co-chair of Interactive Entertainment practice

Roadmap

2013
Cappasity Inc.
is founded
2014
R&D of easy
3D content
production
2016
Free 3D digitizing
software Easy 3D Scan®
to create 3D Views: 10x
faster 3D content
production
2017
  • Cappasity Platform
    launch: 4x faster,
    browsing from any
    type of device,
    proprietary 3D format
  • Easy embedding – manual or API
  • Cappasity platform starts accepting ARTokens
    for its services in December
Q1 2018
  • Free Mobile 3D
    capturing SDK
  • 3D View, 3D hologram
    mobile capturing
  • 3D Hologram
    Unity/UE integration
Q2 2018
  • Smart contract
    empowered 3D/AR/VR
    content marketplace
  • 3D Hologram Apple
    ARKit integration
  • Cappasity AI API:
    prescriptive analytics of
    user behavior, CMS
    integration
Q3 2018
  • Free 3D avatars
    scanner
  • Remeshing solution
    for AR/VR devices
  • Remeshing solution
    for 3D printing
Q4 2018
  • Decentralized
    AR/VR/3D content
    storage
  • Free 3D capturing
    for real estate space
  • 3D measurement
    solution
  • 3D content search
    engine
Q1 2019
  • Decentralized AR/VR/3D
    app marketplace
  • 3D capturing for
    drones
  • Fast mobile
    photogrammerty
  • Decentralized GPU
    photogrammetry
    solution

ARToken
Sale
Details

ARToken: Utility token (Howey test score = 20)
Total hard cap: $50M
Phase 1 AR/USD basic token price: 125 AR per $1
Phase 2 AR/USD basic token price: will be announced on January 23. It will be based on the token market value and is expected to be higher than Phase 1 price.
Total ARs available for crowdsale: The amount of tokens to be sold is capped by 7,000,000,000 AR.
The actual amount of ARs: known after the end of
the crowdsale (unsold tokens will be burned)
Listing ARToken will be listed on the crypto exchanges right after the end of Phase 1 of token sale. We are going to be listed on HitBTC. Another exchange will be announced later.
ARToken accepted for Cappasity services December 2017 (right after phase 1 token sale is finished)
Minting/mining: no
Phase 1 launch date and time: 1PM UTC, October 25, 2017
Phase 1 end date: 28 days after launch
Phase 2 launch date and time: 1PM UTC, March 22, 2018.
Phase 2 end date: 28 days after launch or when the hard cap is reached.
Currencies that we accept: BTC ETH
Minimum Buying Transaction: We do not accept contributions under $35. Those contributions won't be treated as buying transactions and will be ignored
The bonus model: Bonuses will depend on the tier the contribution is made, and on the amount contributed.
Phase 1 bonus model:
- First $10M (TIER 1) - 10% Bonus
- Second $10M (TIER 2) – 5% Bonus
Contribution size bonus: $100K-$300K - 5%, >$300K - 10% These bonuses are independent and can be summed up.
Phase 2 bonus model:
- First $10M (TIER 1) - 10% Bonus
- Second $10M (TIER 2) – 0% Bonus

Token Distribution &
Allocation

To support active content creators and developers of AR/VR/3D software, we will establish The Reward Fund and The AR/VR Innovation Fund. Upon the completion of the token sale, we will allocate 10% of the raised funds to content creator rewards and 20% to support AR/VR innovations.

purchasers
70%
18%
founders’
endowment
12%
early
contributors
20%
AR/VR
innovation
fund
10%
Reward
fund
43%
software
development
27%
sales &
marketing

The AR/VR Innovation Fund rewards the developers of the most promising apps. However, this is not a contest but a year-round challenge. The number of awards is dependent on the available funds.

The Reward Fund is assigned for active content creators. The most active content creators and contributors will be systematically rewarded. Moderators and active community members will be stimulated as presented on this pie chart as well.

About Cappasity

Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creation, embedding and analysis of 3D and AR/VR content.

Cappasity has been working with Intel since 2014, and developed a 3D scanning software for Intel® RealSense™ 3D cameras — Easy 3D Scan™ is featured on the Intel RealSense Showcase. Cappasity has successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017.

Today, each month the platform serves more than 700 thousand views of 3D content. Furthermore, the company provides a comprehensive solution to create content for virtual (VR) and augmented reality (AR). The platform features were designed to be open to other developers using Unity, Unreal Engine and Apple ARKit technology.

The company’s founders have been working in 3D technology for over 15 years and are experienced with IT business development. The team includes technology experts in the field of computer vision, SaaS solutions, 3D engine development for apps, 3D mobile and video games.

Cappasity graduated Plug and Play Retail (Sunnyvale) Batch 7 accelerator and was selected to join the Dec 2017 Batch of the Lafayette Plug and Play acceleration program in Paris.

More on: cappasity.com

Team

+12 more
Kosta Popov
CEO
Kosta Popov, CEO and Founder, has a 10+ years successful track record as a software company CEO. Under Kosta’s lead the company successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017. Kosta is an expert in 3D technologies, SaaS solutions and mobile applications. One of the top innovators of 2016 by Intel Software.
Alex Chegaev
CTO
Cappasity’s CTO and Co-Founder, Alex has strong expertise in 3D technologies, blockchain and has worked with Kosta as a technical lead of several cross-platform software projects.
Marianna Alshina
CBDO
Cappasity’s CBDO and Co-Founder, Marianna has a digital marketing and business development background. She is building relationships with the company’s core partners.
Natalie Reyes
CSO
As Chief Sales Officer, Natalie drives Cappasity’s international expansion on operational level. She is responsible for growing the sales team, ensures customer success and further market penetration.
Alex Garkusha
Blockchain
scientist
Alex having BSc in theoretical physics and MSc in mathematics. In May 2014 he entered ethereum-dev Skype chat, subsequently becoming one of the first smart contracts writers. He worked as researcher for the Central Bank of Russia, as well as for Humaniq ICO, which raised $5.2M in April 2017.
+12 more

Company
Advisors

David Drake
Chairman at LDJ Capital
icon
David Drake is the Chairman of LDJ Capital, a family office; Victoria Partners, LDJ Real Estate Group; Drake Hospitality Group; and, The Soho Loft Media Group. LDJ Capital's extended network of funds of funds and hedge funds manages 1.5 trillion USD in assets. David previously represented the US Commerce Department at the EU and he spoke at the UK Parliament. Mr. Drake’s access to 100,000 investors is maintained through his media holding investment The Soho Loft Media Group which has produced and sponsored over 1500+ global finance conferences since 2002. David Drake is actively involved in the Crypto community as a speaker and has helped ICO firms he advised raise $101M in funding.
Jonathan Millet
CEO NewsBTC
icon
Bitcoin Investor and a Hardcore crypto believer. Jonathan is a CEO of NewsBTC.com, one of the leading Bitcoin News outlets, founded in October 2013 with the goal of educating and informing those curious about the virtual currency that is Bitcoin. NewsBTC.com publishes insightful news articles, interviews with industry experts and extra bits of information to help better understand the Bitcoin ecosystem and share the awesome start-ups and projects running on Bitcoin. NewsBTC’s coverage has been mentioned in the major business and technology outlets like TechCrunch, CNN, Forbes, Business Insider, and others.
Jayanand Sagar
CTO NewsBTC
icon
Jayanand is a seasoned Serial Entrepreneur with 7+ years track record of success. Crypto Investor and Tech Consultant, Jayanand is a Co-Founder of First Principles Ventures. He enjoys creating new products and is an expert in emerging technologies - blockchain and crypto industry are his new experimental grounds. Jayanand is a CTO at NewsBTC.com and holds deep expertise in blockchain-based projects and specifically Bitcoin.
Frank Holz
Director / Member Of The Board Gawooni
icon
Frank Holz is a qualified economic engineer and a long serving consultant for companies such as Daimler-Benz, Mercedes-Benz and Mannesmann (today Vodafone). Since 1996 Frank Holz has been working in the games industry. He was Marketing Director of well-known, international game publishers such as Infogames and Atari. In 2008 he founded IEM Consulting, an internationally operating management consultancy focusing on the games industry. Frank Holz advises game developers, game publishers, multimedia entrepreneurs, branded insurers, investors, banks and governmental agencies worldwide. He has a very strong strategical background and stable international network within the gaming industry. Due to his numerous consulting projects for governmental agencies and game developers in Asia, Frank Holz has a huge business network in Korea, Japan, Hong Kong, China, Taiwan, Thailand and Singapore.
Anders Larsson
Vice President and Head of Network Products, Ericsson. Co-founder LiveTourLAB
icon
Anders has worked for two decades to create the emerging technologies of 2G, 3G, 4G, 5G and IOT in 10 different countries for Ericsson (NASDAQ: ERIC). Today, in 2017, there are 4.8 billion mobile broadband and 7.7 billion mobile subscriptions in total, exceeding the world population. Anders has held various CTO roles and the role of Vice President and Head of Practice for Mobile Broadband in Southeast Asia & Oceania with billion dollar yearly sales responsibility. He holds his own patents. Since 11 years old, Anders has loved to code. He is the main developer of the LiveTourLAB open source framework and now passionate about bringing VR, Crypto and Green Technology to same scale as telecom.
Joakim Holmer
Co-founder LiveTourLAB
icon
When Joakim completed the delivery of a 500 team member strong project, he gave a T-shirt to each of the 500 team members that said: “Everything is Possible”. This is Joakim. That project was the major delivery to AT&T in California and THE BIG ONE for Ericsson (NASDAQ: ERIC) that year, delivered on time, which everyone stated was impossible. Joakim Holmer joined the Ericsson Group right after school and it was his passion for communication and travel that made Ericsson an easy choice. The initial years as mobile comms software engineer were followed by 15 years in various technical leadership positions around the world. Later Joakim has also worked with Software System Sales. With hunger to develop that included everything from Mobile App start-ups to RedHat, SAP and Cisco. Together with Anders he has started the next big venture. Let’s see where LiveTourLAB will take him next!
Yu Cao
Startup Explorer and Analyst at LVMH
icon
Yu is working on startup sourcing at LVMH. She helps LVMH Group and Brands to identify and evaluate relevant startups for their businesses. She was directly involved in selecting startups for LVMH during Viva Technology 2016 & 2017. Yu holds a Master in Management degree from ESSEC business school, one of the best business schools in France. Yu is originally from China. Her bi-cultural background gives her a good understanding of both European and Asian digital ecosystem.
Jim Theberge
Director, Head of Product Management & Sales Strategy, Advanced Advertising at Verizon
icon
An entrepreneurial, Emmy award-winning Advanced TV executive consistently recognized for innovation and market execution. A successful startup veteran (six startups -> one IPO, three acquisitions) with numerous industry awards and firsts. First to launch a global connected TV advertising network with Samsung, Sony, Panasonic & Toshiba.
Henry Ines
Partner at DraperDragon Fund, Executive Director of Global Chamber® San Francisco
icon
Henry Ines is a global executive and trusted advisor with 20+ years of investment, business development, corporate finance, management consultancy & cross border experiences. Henry currently serves as the Executive Director of Global Chamber® San Francisco, a member organization focused on helping leaders, executives and companies with cross border trade, investment and global expansion initiatives. Additionally, Henry is also a venture partner at DraperDragon Fund, a US-China venture capital firm based in Silicon Valley; serves as an advisor to multiple SF Bay area-based technology startups; and is a mentor at Google's Launchpad Accelerator and StartupIndia. Prior to DraperDragon, Henry was a partner at DFJ Dragon Fund and DragonVenture, focusing on US-China and Southeast Asian early stage investment opportunities and advisory initiatives.
Mark Friedler
CEO, Gigex
icon
Mark is a serial entrepreneur, advisor and growth leader. He has a background in B2B cloud services, sales and marketing, games and entertainment. He was CEO of Gigex, the first cloud game download service, then founder/CEO of GameDaily.com, the world’s largest video games website and ad network and exited through AOL Time Warner’s acquisition. He’s founded 4 companies and been an executive at Oracle, TimeWarner/AOL and Philips. Recently, he was interim president of B2B rideshare company ICars and Senior Director at Oracle Marketing Cloud and Data Cloud. He was Managing Director of Teleworld, an interactive voice, TV and online services provider to MTV. Mark’s first business introduced chocolate chip cookies stores to Sweden. He also works with early stage founders at TechStars.
Jeff Smith
Entrepreneur in residence, Tech Futures Group
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Jeff Smith has spent over 30 years of domestic and international high technology sales, marketing, business development, corporate development and venture capital experience in multiple industry markets. Jeff was most recently with RBM Technologies, a leading cloud based retail software company that was successfully sold. Prior to RBM, Jeff was the Founding and Managing Partner of XcelR8 Partners that provided business development consulting services to accelerate revenue traction for development, marketing, and product line management at BlueCurve (acquired by Red Hat), Sybase, Technology Concepts (acquired by Bell Atlantic) and Unisys.
Leo Batalov
Partner at DLA Piper, Head of Emerging Growth Companies & Venture Capital Russia & CIS
icon
Leo Batalov advises on corporate finance transactions, mergers and acquisitions, venture capital transactions, private equity transactions and general corporate matters. He also has broad experience representing issuers, underwriters, trustees and servicers in public and private offerings of asset-backed securities as well as lenders and borrowers in a variety of debt finance transactions.
DLA Piper
Legal advisor
DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help clients with their legal needs around the world.

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Our Address
3501 Thomas Rd, Unit 3,
Santa Clara, California, 95054
+1 415 8002844
Cappasity at Plug and Play Tech Center
440 N. Wolfe Rd. – Sunnyvale, CA 94085
plugandplaytechcenter.com
Cappasity at Lafayette Plug and Play
32 rue de Paradis, 75010 Paris
lafayetteplugandplay.com
Business Contact
Marianna Alshina
[email protected]
Support Contact [email protected]

Invitation Required to Participate in the ARToken Sale

Whitelist

It is important for us to understand who will become part of our ecosystem and to which extent the participants are interested in its development. Therefore, we have decided to create a Whitelist for the most interested contributors in our project.

If you are interested in ARToken Sale please fill in your email address and we'll provide you with more details.

For a more detailed description of our vision please see our whitepaper.


Cappasity has limited registration to the token crowdsale Phase 1. Why?

In order to register an account, please use the referral link provided by existing community member.

If you have any questions, you can post them on our Telegram channel