We believe the AR/VR revolution will be driven by content creators. That’s why we are introducing the first platform that leverages blockchain infrastructure to create, rent and sell 3D content. This approach ensures decentralized and trustless copyright storage and content exchange within the AR/VR ecosystem.
A utility token - ARToken (AR) - will be issued as a digital payment vehicle that facilitates AR/VR/3D content exchange among the ecosystem participants from all over the globe.
The Cappasity Ecosystem encompasses participants willing to sell or buy AR/VR and 3D content. The ecosystem consists of supporting elements — the marketplace, blockchain and storage infrastructure. The decentralized storage infrastructure is provided by the independent storage service providers. The sandbox area is used as a testing environment for the AR/VR/3D content in practice. AR/VR developers and active community contributors will be supported through dedicated ARToken funds.
Decentralized and trustless copyright storage
All content and its exchange details are immutably stored in the blockchain, which resembles a Bittorrent-like system.
Each content file is assigned with an ID or a hash to prevent any copyright infringement. All hashes of all the files are listed in the blockchain and cannot be changed. Once a content transaction is done, all its details will be processed according to a smart contract protocol and cannot be reversed retrospectively. For instance, the system won’t allow a malefactor to sell someone else’s file by claiming it as their own, or rent a file for free when the rental period has already come to an end.
Therefore, when exchanging content, buyers and sellers are guaranteed that their copyrights are fully protected.
Nearly free, instant and transparent global financial transactions
Firstly, thanks to the blockchain, when 3D content is being sold via the marketplace, it is sold at the seller’s price and the Ecosystem participants are charged close to no fees. Secondly, blockchain technology allows instant and transparent financial transactions all over the globe. The content owner receives payments for each transaction very quickly and without failure.
Overall, the blockchain helps us create a secure and convenient environment for 3D content production and mass distribution. Since high-quality and accessible content is the driving force behind the development of AR/VR technologies, we believe that the blockchain-based AR/VR Ecosystem will bring the AR/VR industry to a new level of its development.
AR has the full potential to be a major element of e-commerce and m-commerce. Nevertheless, there are many other fields ready for AR/VR disruption. Goldman Sachs expects the AR/VR software market to achieve $35bn by 2025 with 60% of AR/VR software revenue driven by the consumer.
I regard AR as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.
Apple CEO for The Independent
It is important to have lots of content creators working together now, because the technology companies have got the technology to a stage where the industry and consumers are ready for it. But I think it is now content creatives that will drive the next wave of improvement.
Executive Producer at Sky VR Studios for CITI
There’s always a richer, more immersive medium to experience the world, and after video, the next logical step is fully immersive virtual reality.
Facebook CEO at the Oculus Connect 2 event
Just as content was the fuel that launched many successful technology products, our respondents clearly believe that high-quality and robust content is key to moving the AR/VR industry forward.
Perkins Coie Co-chair of Interactive Entertainment practice
To support active content creators and developers of AR/VR/3D software, we will establish The Reward Fund and The AR/VR Innovation Fund. Upon the completion of the token sale, we will allocate 10% of the raised funds to content creator rewards and 20% to support AR/VR innovations.
The AR/VR Innovation Fund rewards the developers of the most promising apps. However, this is not a contest but a year-round challenge. The number of awards is dependent on the available funds.
The Reward Fund is assigned for active content creators. The most active content creators and contributors will be systematically rewarded. Moderators and active community members will be stimulated as presented on this pie chart as well.
Cappasity was founded in 2013 with the aim of developing a technological standard and an easy and scalable platform for creation, embedding and analysis of 3D and AR/VR content.
Cappasity has been working with Intel since 2014, and developed a 3D scanning software for Intel® RealSense™ 3D cameras — Easy 3D Scan™ is featured on the Intel RealSense Showcase. Cappasity has successfully raised over $1.8M from angel investors since 2014 and launched its platform and 3D digitizing software in January 2017.
Today, each month the platform serves more than 700 thousand views of 3D content. Furthermore, the company provides a comprehensive solution to create content for virtual (VR) and augmented reality (AR). The platform features were designed to be open to other developers using Unity, Unreal Engine and Apple ARKit technology.
The company’s founders have been working in 3D technology for over 15 years and are experienced with IT business development. The team includes technology experts in the field of computer vision, SaaS solutions, 3D engine development for apps, 3D mobile and video games.
Cappasity graduated Plug and Play Retail (Sunnyvale) Batch 7 accelerator and was selected to join the Dec 2017 Batch of the Lafayette Plug and Play acceleration program in Paris.
More on: cappasity.com
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